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TikTok's #ForYou Summit:

TikTok Knows What I Like 

Session 1

12pm

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Louise Johnson is a host of exceptional ability. Studies show that a vast majority of guests attending events by Louise have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

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12pm

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About
Agenda
RSVP

TikTok's #ForYou Summit:

TikTok Knows What I Like 

Session 1

Uncover how TikTok is able to spark creativity and bring joy to users by digging into the For You Page recommendation system.


Live from the #ForYouniverse, a new invite-only virtual space featuring content and events built for brands and agencies.

February 3, 2021

3:25pm EST | 12:25pm PST

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Agenda & Speakers

11am est | 8am pst

#ForYou Summit Keynote

& The Greatest Show on Earth

In 2020, TikTok became the fastest-growing entertainment platform ever, bringing creativity and joy to the masses. 2021 marks a unique opportunity for brands to be part of the new era of culture, content, and commerce that happens on TikTok.

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Blake Chandlee

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Vice President - Global Business Solutions, TikTok US + EU


 

Katie Puris

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Managing Director Global Business Marketing TikTok

 

 

 

 

 

 

 

11:40am est | 8:40am pst

Media #ForYou

TikTok was ranked #1 in Ad Equity by Kantar and a Nielsen study proved our ads are more entertaining and unique than any other platform. In this session, see how advertising on TikTok unlocks new opportunities for brands and review the foundation of a winning media strategy on TikTok.

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Khartoon Weiss,

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Head of Global Agency and Accounts TikTok

 

 

 

12:25pm est | 9:25am pst

Entertainment #ForYou, The New Creative Model

At TikTok, we’re ushering in a new age of entertainment — where any person can create and where co-creation drives culture. In this session, you'll learn how brands are building businesses through this new age of entertainment, hear best practice creative tips, and get a first look at new creative solutions we’re launching in 2021.


Our keynote will be followed by a panel where Kudzi Chikumbu (Director, Creator Community), Cece Vu (Lead, Fashion & Beauty Partnerships), and TikTok star Addison Rae discuss TikTok and how brands can win on the platform.


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Chris Eyerman

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Head of Creative Lab, West Coast TikTok

Todd Triplett

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Head of Creative Lab, East Coast TikTok 

Dustin Goot

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Head of Creator Solutions TikTok US

 

Kudzi Chikumbu

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Cece Vu

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Title at TikTok 


Addison Rae

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TikTok Creator

 


 

12:55pm est | 9:55am pst

Creative Inspiration from a TikTok Creator

A top TikTok Creator gives us an inside look into his creative process and the art of storytelling on TikTok.


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Zach King

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TikTok Creator

 

 

 

 

 

 

 

1:40pm est | 10:40am pst

Product Roadmap

A conversation between three product experts about the changes we see in the industry, and how these are impacting our strategic product choices. After a year of upheaval, the industry is at a crossroads: 2021 will see seismic shifts in how data is managed, how we create and consume content, and how people shop. We'll give a peek into our plans to take the reins of the new marketing reality, to deliver success for brands and our community.

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Gabe Nicolau

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Director Of Product Strategy & Operations, TikTok North America


Ray Cao

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Managing Director Global Product Strategy & Operations TikTok

 

Shyam Panchal

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Product Strategy Lead, Global Business Marketing TikTok


 

 

 

 


 

 

2:20pm est | 11:20am pst

Winning in 2021

2020 forced brands to evolve to meet the new demands of consumers and accelerate their approach to innovation. Join us for a conversation with marketing leaders from HBO, American Eagle, e.l.f. Cosmetics and Dunkin’ on how they will lead their brands to success in 2021.

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Sofia Hernandez

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Head of NA Business Marketing TikTok


Jim Marsh

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SVP Programming, HBO



 

Kory Marchisotto

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Chief Marketing Officer, e.l.f. Beauty


 

Craig Brommers

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Chief Marketing Officer, American Eagle Outfitters Inc

 

Drayton Martin

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VP of Brand Stewardship, Dunkin'

 

 

 

 

3pm est | 12pm pst

Brand Safety

*NDA is required for attendees to view content.*

 

At TikTok, we strive to create the most trusted environment for brands, built on a foundation of safety, transparency and accountability. From our policies and moderation practices to our educational efforts and industry partnerships, the TikTok Brand Safety session will give attendees a deep dive into the steps we're taking to keep our vibrant community of creators and brands safe to authentically express themselves on our platform.

 

Secure Your Spot Now!
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Dave Bryne

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Global Head Of Brand Safety & Industry Relations, TikTok

 

 

 

 

 

 

3pm est | 12pm pst & 5pm est | 2pm pst

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Safety for our community, users and brands, is our top priority, and we're committed to leading the way when it comes to being transparent and accountable in how we operate, moderate and recommend content, and secure our platform. Our virtual tour provides an overview of TikTok's content moderation, our algorithm, and our data privacy and security practices.


 

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Agenda & Speakers

3:25pm -3:40pm est | 12:25pm -12:40pm pst

TikTok Knows What I Like

*NDA is required for attendees to view content.*

 
The TikTok For You feed is a core part of what enables connection and discovery. It's central to the TikTok experience and where people spend a majority of their time. Join us for an exclusive look into how our algorithm works to spark creativity and bring joy to all. 


Kevin

Mallon

Product Marketing Manager

TikTok

Lan

Nguyen

Product Communication Manager

TikTok

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Speakers

Blake Chandlee

Vice President - Global Business Solutions, TikTok US + EU

Katie Puris

Managing Director, Global Business Marketing, TikTok

Khartoon Weiss

Head of Global Agency, TikTok

Todd Triplett

Designer - Redshoe

Chris Eyerman

Designer - Redshoe

Dustin Goot

Head of Creator Solutions, TikTok

Kudzi Chikumbu

Designer - Redshoe

CeCe Vu

Designer - Redshoe

Addison Rae

Designer - Redshoe

Zach King

Designer - Redshoe

Gabe Nicolau

Director of Product Strategy & Operations, TikTok North America

Ray (Jiayi) Cao

Managing Director Global Product Strategy & Operations TikTok

Shyam Panchal

Product Strategy Lead, Global Business Marketing TikTok

Sofia Hernandez

Head of North America Business Marketing, TikTok

Jim Marsh

Designer - Redshoe

Craig Brommers

Designer - Redshoe

Kory Marchisotto

Designer - Redshoe

Dave Byrne

Global Head of Brand Safety & Industry Relations, TikTok

Sandie Hawkins

GM, US Global Business Solutions TikTok

Will Farrell

Head of Global Cyber and Data Defense, TikTok

Eric Han

Designer - Redshoe

Kevin Mallon

Product Marketing Manager, TikTok

Lan Nguyen

Product Communications Manager, TikTok

FAQs

Have a question? No problem. We've got you covered.


Who should attend this event?

TikTok's #ForYou Summit is excited to welcome all brand marketers, creative agencies, media agencies, in-house creative teams, business owners and more to our first ever client summit. If you have questions about specific sessions that might answer your needs, take a read through the list above. If you need further help, feel free to reach out to your TikTok partner or eventsna@tiktok.com and we'll be happy to assist!

I tried to register, but something's not working. Can I still attend?

If you tried to register but were unable to for technical reasons, please make sure the email address you're using is your business email. If you are still experiencing issues, please contact TikTok Events at eventsna@tiktok.com

Where and how do I RSVP for this event?

To register, please click on the "Sign up now!" link above and sign up using your business email address.

How much does the event cost to attend?

The event is free! 

Is there a deadline to register?

There is no deadline to register! But make sure you sign up before February 3 at 11 AM EST | 8 AM PST!

Can I invite another colleague to attend in my place?

Of course! Feel free to share the invite with them direcly, and they're welcome to sign up! Please do NOT share the link on your social media. 

How do I access the event on February 3?

When you complete registration, you'll receive a calendar invite and confirmation in your inbox. Detailed instructions on how to access the event will be shared with you there or head straight to www.foryousummit.com to login!

 

I attempted to log in, but I received an "Email not found" error message. How can I access the site?

You are either not registered, or have not RSVP’d to attend. Please click “Click here” in the error text to be brought to the registration page. Alternatively, you can register manually at foryousummit.splashthat.com


I missed a breakout session and would like to see it. Will the presentation be available on-demand? 

No, breakout sessions will not be available after the event for viewing. However, all of the main stage presentations will be available on-demand at a later date. You’ll receive an email announcing when they are available.

I am trying to access a session, but it is asking for a password. How can I join the session?

Main Stage Sessions are open to all attendees, however sessions in the Theater and Creator Corner are invite-only. Please refer to the confirmation email you received during registration to see if the password was provided. If you did not receive a password and feel this was a mistake, please send an email to eventsna@tiktok.com including the name of the session you are trying to access and the email address used during registration.

What is the supported screen resolution?

The #ForYouniverse is designed around standard screen resolutions. If your screen resolution does not match one of the options below, you may experience visual inconsistencies and difficulty accessing some content.

2560 x 1440px
1920 x 1080px
1536 x 864px
1440 x 900px
1366 x 768px

If your screen is set to the resolution above and you are experiencing visual discrepancies, please ensure your Display Scaling (DPI) is set to 100%.

What browsers are supported for the streaming?

The #ForYouniverse is best accessed by the following browsers:

- Google Chrome
- Mozilla Firefox
- Microsoft EDGE
- Safari is compatible, but you may experience visual inconsistencies and difficulty accessing some content.
- Internet Explorer is NOT supported

 

What video conference platform will the event be hosted on?

The event will be hosted on a fully customized TikTok world called #ForYouniverse. We can't wait to see you there!

 

I joined a meeting in the Meeting Square, but no one can see or hear me. What do I do?

Please grant Jitsi access to your camera and microphone. When entering the meeting, you will be prompted to grant access via a popup at the top of your browser window. Meetings are best accessed via the Google Chrome browser. If the problem persists, try restarting your internet browser, open it again and start in a new tab at www.foryousummit.com

I entered the main stage, but do not see any sessions? How do I access the session?

You must click “Join the session” in the navigation menu on the left-hand side. If the menu is hidden, click “>” to expand it.


I have a meeting scheduled in the Meeting Square. How do I join it?

Enter the #ForYouniverse at www.foryousummit.com, navigate to Meeting Square, click “Join a meeting” and enter the meeting ID from your meeting invitation. Alternatively, you can click the direct meeting link included in your meeting invitation. If the meeting is password protected, you’ll be asked to enter the password upon joining. The meeting password is included in the meeting invitation.

If I have more technical issues, how can I get them resolved?

You can contact us at eventsna@tiktok.com and a technical support representative will be happy to assist you.

Are the materials (deck) presented in breakout available to download online?

You will not be able to download content from the breakout sessions. 

What happens if I have problems accessing the site due to company firewalls?


If blocked by a corporate network, please contact your Help Desk to whitelist or "grant access" to the website. If blocked from your home network and you’re unsure why, please send an email to eventsna@tiktok.com with a description of the issue. We look forward to (virtually) hosting you at the #ForYouSummit!

I am having trouble accessing the #ForYouSummit from my phone and/or tablet.

The #ForYouniverse and #ForYouSummit are currently designed for desktop based web browsers, with mobile support coming in the future. For the best experience, please join the #ForYouSummit through Google Chrome on your Mac or PC.

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